About Our Founder and CEO
Hi There! It's Dezi Marie, the founder and CEO of Bittersweet Lifestyles. At 27, I wear many hats - entrepreneur, mental health advocate, and passionate singer-songwriter. But let me take you back a few years to where it all began.
I launched Bittersweet Lifestyles when I was just 24, fresh out of a life-changing transformation. Growing up, I battled with weight issues and endured relentless bullying, which took a toll on my mental well-being. The turning point came in 2020 when I won a national singing competition, earning a coveted 6-month cruise ship contract. However, that dream was shattered when they cited my weight as a reason for denial. At The time, I was 250 pounds and now my weight had just taken me dream drop right from under me!
Devastated but determined, I embarked on a journey of self-discovery. I hired my first health and fitness coach, igniting a profound realization - life's lowest moments often hold our greatest lessons. I ended up losing 70 pounds, completely changing my mindset, moved across the country and literally started living my dream life! From that epiphany, Bittersweet Lifestyles was born.
Bittersweet Lifestyles: Choosing a Better Life
Our brand is more than just clothing; it's a symbol of resilience and transformation. Each piece represents the mental strength to choose a new reality, embracing life's bittersweet essence. When you wear our clothes, you're not just making a fashion statement; you're declaring your commitment to personal growth and self-love.
But our mission extends beyond fashion. We're on a mission to raise awareness about mental health and personal development, leveraging our platform to spark meaningful conversations and inspire change. With every purchase, you're not just supporting a small business; you're investing in mental health initiatives, empowering individuals to live their best lives.
Our Commitment to Giving Back
At Bittersweet Lifestyles, we believe in giving back to our community. That's why we partner with non-profits across Vegas and California, donating 10% of our earnings to a different organization every month. Past beneficiaries include Positively Arts, HopeForKids, and the Self Love Club. Your support doesn't just fuel our business; it fuels positive change in the world.
Join us in our journey of self-discovery, empowerment, and giving back. Together, let's turn life's bittersweet moments into opportunities for growth and transformation.